Manage episode 295133880 series 2812913
Mission, vision, and core value statements were once considered serious. And then fluff, because companies had them, but didn't live them.
Thank goodness we’re never too old to learn!
I have come to realize that Mission Matters! So do vision and core values. Together they
attract the people and partners you want, or chase them away. They provide a
touchstone for how your organization intends to improve the lives of those it
touches, or a source of derision. They give a consistent direction to strategy
and priorities, or aren’t even considered.
No one creates company-specific definitions of those guideposts to sabotage market
perception, much less spurn needed resources. The walking away happens when
those phrases are discredited by company behavior. Or irrelevance.
Mission is not a tagline, nor a phrase copied from a different website. It is why your
business exists. It attracts, or it repels. Or it promotes apathy.
Your mission does not have to be world-changing
and should not be quixotic. But if few share it, endurance will be elusive for