Dealernomics@25 with Steve Halley, Cheshire Turf Machinery


Manage episode 302964964 series 2812919
By Chris Biddle. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

From a previous ownership by Electrolux, maker of Flymo mowers, Cheshire Turf Machinery has emerged as one of the UK's leading professional turf machinery dealers with an impressive client list that includes Manchester United, Manchester City and Liverpool.

Managing Director Steve Halley describes the evolution of the business as it celebrates its 25th Anniversary in 2021.

He talks about developing a strong ethos amongst his staff, of coping with the COVID crisis, and the prospect of manufacturer owned dealerships.

He also tells of an early encounter with a bank manager that shaped the company's reliance on having a strong financial base - and also the importance of a man called Bob

50 episodes