Creating Relevant Content with First-Party Data - Brian Knollenberg

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By Tim Yeadon and Clyde Golden. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Some of the questions that get answered in this episode:

  • What are Customer Data Platforms and how can one help drive relevant content?
  • What is first-party data vs second-party data vs third-party data?
  • How does BECU use its member's first-party data to create relevant content?
  • Are there levels of privacy that a consumer should have regarding how marketers use first-party data?
  • Are Credit Bureaus outdated?
  • Is there a way to control the use of consumer data at this stage of the internet?
  • When does it make sense to hire a creative agency versus keeping the marketing tasks in-house?
  • How can a creative agency be most useful to a company’s marketing department?
  • How can a creative agency quickly learn their client’s business?
  • How can a creative agency appear credible to a client or potential client?

Summary

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.

23 episodes