Turning Your Passion Into A Professional Niche - Katie Betts

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By Tim Yeadon and Clyde Golden. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts.

  • How Katie niched in marketing for the circus community [00:26]
  • Explainer videos and where the need for them exists (or doesn't) [1:11]
  • An overview of the circus world [3:00]
  • What part of the circus community Shared Culture Concepts does marketing for [4:34]
  • Building sustainable service packages [5:20]
  • Charging for your work vs. doing things for free or cheap [7:21]
  • Business mistakes Katie has made by doing things for free [8:09]
  • How Katie named Shared Culture Concepts [11:07]
  • Katie's path to becoming a marketer [12:42]
  • How Katie became an aerialist [17:19]
  • Merging a personal passion with your marketing agency [18:24]
  • Katie's experience with the pandemic [20:07]
  • Building and keeping a team [21:03]
  • Finding your niche but remaining open [24:28]
  • Marketing a marketing agency [26:13]

Episode Transcript and Mentions:

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs. Visit https://clydegolden.com

23 episodes