Amazon Demand Side Platform (DSP) 101


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Amazon DSP (demand-side platform) is the new frontier of Amazon Advertising. For every seller, the key strategy is to get your Amazon Sponsored Ads nailed with an excellent optimization strategy and a well-defined funnel. Once you have your Amazon Sponsored Ads well lined out, Amazon DSP is a great next step. Currently, there are a ton of opportunities within the Amazon DSP world, as it’s an underutilized ad type with less competition than your typical Sponsored Ads.

In this episode, we shared a brief overview of what is Amazon DSP and a few key things you can take advantage of.

24 episodes