Amazon Demand Side Platform (DSP) 101

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By Ad Advance. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Amazon DSP (demand-side platform) is the new frontier of Amazon Advertising. For every seller, the key strategy is to get your Amazon Sponsored Ads nailed with an excellent optimization strategy and a well-defined funnel. Once you have your Amazon Sponsored Ads well lined out, Amazon DSP is a great next step. Currently, there are a ton of opportunities within the Amazon DSP world, as it’s an underutilized ad type with less competition than your typical Sponsored Ads.

In this episode, we shared a brief overview of what is Amazon DSP and a few key things you can take advantage of.

24 episodes