#093: Zafer Karaca - Why Diversity in Sales Drives Understanding of Customers’ Pain Points

27:45
 
Share
 

Manage episode 297367441 series 2875605
By Janice B Gordon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

My next guest on Scale Your Sales Podcast is Zafer Karaca. He is VP of Cloud Red Hat synergy at IBM. He is leading key growth initiatives across the US with a primary focus to optimize IBM's go-to-market strategies, and to enable clients to accelerate their Cloud journey to drive business transformation with open Hybrid Cloud solutions and AI. Welcome to Scale Your Sales Podcast Zafer Karaca.

00:00 Why Diversity in Sales Drives Understanding of Customers’ Pain Points

04:24 Zafer says, The Moment we say we’re going to Control the Innovation, it means we’re Killing it!

07:51 The Real Value of Salespeople is Help Customers Understand their Pain Points from a Business Perspective.

11.36 The Advantage of Being in a Virtual World is the ability to better Understand the Customers’ Culture

15:53 Why IBM Program Removed College Degree Pre-Requirement for Many entry Jobs.

20:44 Zafer says, You Can’t Run a Global Organization, Unless you Bring Diversity at All Levels

24:30 For Long-term Growth Create an Ecosystem that is Open for Partnerships.

27:00 End.

https://www.linkedin.com/in/karacazafer/

https://twitter.com/zfrkaraca

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.

Book Janice to speak virtually at your next event https://janicebgordon.com

LinkedIn: https://www.linkedin.com/in/janice-b-gordon-customer-growth-expert

Twitter: https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: http://scaleyoursales.libsyn.com

More on the blog https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSalesJBG

143 episodes