#118: Jeff Davis – A Unified Sales and Marketing Leverages Sales Effectiveness

30:20
 
Share
 

Manage episode 316583363 series 2875605
By Janice B Gordon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

My next guest says in his LinkedIn profile: "I am a marketer with the soul of a sales guy. Musically inclined engineer, and data-driven storyteller." He is the award-winning author of Create Togetherness. Welcome to Scale Your Sales Podcast, Jeff Davis.

0:00 Why unified sales and marketing leverages sales effectiveness.

03:09 Create Togetherness is about building a high performing revenue engine.

06:42 How redundant tools slow down sales-marketing alignment.

08:42 Look at your buyers as individuals, not a company.

12:12 Why reach out to people early on in their buying journey.

16:25 Align with marketing to effectively scale your sales.

21:42 Why you should have a team of diverse perspectives.

25:25 Why we need to fundamentally shift from information inequality.

linkedin.com/in/meetjeffdavis

meetjeffdavis.com

CreateTogethernessBook.com

jeffdavis2.com/thealignmentpodcast

twitter.com/meetjeffdavis

instagram.com/meetjeffdavis/

Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales https://www.linkedin.com/business/sales/blog/trends/follow-these-sales-influencers-taking-over-2021. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fbusiness%2Fsales%2Fblog%2Ftrends%2Ffollow-these-sales-influencers-taking-over-2021&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817218625%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=UAOoY0F3kQZFD8lyr%2F1OO2Tm%2Fr6DHPOUzUvf26GMdN0%3D&reserved=0" rel="noopener noreferrer">15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-customer-experience-november-2020/. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.thinkers360.com%2Ftop-50-global-thought-leaders-and-influencers-on-customer-experience-november-2020%2F&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817228621%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=lF%2F3FPVGkVZhh3CKWEA3TSMbxidES%2FntKZhauemhRA4%3D&reserved=0" rel="noopener noreferrer">Customer Experience Nov 2020 and of 150 https://www.thinkers360.com/special-report-150-women-b2b-thought-leaders-you-should-follow-in-2021/. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.thinkers360.com%2Fspecial-report-150-women-b2b-thought-leaders-you-should-follow-in-2021%2F&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817238614%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=3SWS90rjfMIAM%2FLx5mopz%2BAevO6sqL3d8gBzjx%2BGhaQ%3D&reserved=0" rel="noopener noreferrer">Women B2B Thought Leader You Should Follow in 2021

Janice helps companies around the world to reimagine revenue growth through customer experience and sales.

Book Janice to speak virtually at your next event https://janicebgordon.com/. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjanicebgordon.com%2F&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817238614%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=%2BC0CJdHXZBHSibzI7Fuzryxp%2FkK135t4Xyi%2B7eApDjI%3D&reserved=0" rel="noopener noreferrer">https://janicebgordon.com

LinkedIn: https://www.linkedin.com/in/janice-b-gordon. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjanice-b-gordon&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817248607%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=comanlf1njrBnskuaCtSAr8uJEv36l6HkeZvL9TKvCw%3D&reserved=0" rel="noopener noreferrer">https://www.linkedin.com/in/janice-b-gordon

Twitter: https://twitter.com/JaniceBGordon. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FJaniceBGordon&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817248607%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=gavJL3XS26gGLvl05ryYmbnKn4cIN6gpB28P6fFqlcs%3D&reserved=0" rel="noopener noreferrer">https://twitter.com/JaniceBGordon

Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fscaleyoursales-podcast.co.uk%2F&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817258603%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=zlddUZvqlKRL9amxVgRhEVAshbLkUaxUN7ns8l0X6oQ%3D&reserved=0" rel="noopener noreferrer">http://scaleyoursales-podcast.co.uk/

More on the blog https://scaleyoursales.co.uk/blog. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fscaleyoursales.co.uk%2Fblog&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817258603%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=AZQoC8FO%2BMYGuTlf0sX1cvu8hhO0ixCuTgGWU%2FFHi2k%3D&reserved=0" rel="noopener noreferrer">https://scaleyoursales.co.uk/blog

Instagram: https://www.instagram.com/janicebgordon. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.instagram.com%2Fjanicebgordon&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817268598%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=a%2FMfSaZ%2BEcjgn6%2Fz1nBUv9yImTVm8YRRHxtnELWuav4%3D&reserved=0" rel="noopener noreferrer">https://www.instagram.com/janicebgordon

Facebook: https://www.facebook.com/ScaleYourSalesJBG. Click or tap to follow the link." href="https://emea01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2FScaleYourSalesJBG&data=04%7C01%7C%7Cf96d8a70d32e4147f8ca08d99e093d82%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637714584817278594%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=CGNAxUk6IQpPT2p%2FyD6rm1ovcn9BBeRr%2B7LVCj9%2BafI%3D&reserved=0" rel="noopener noreferrer">https://www.facebook.com/ScaleYourSalesJBG

143 episodes