047 - SEO or Google Ads?

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Manage episode 303015958 series 2931779
By Gert Mellak, SEO, Gert Mellak, and SEO. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Choosing the right marketing strategies can be quite confusing for someone who is just starting out. What will you focus on first to get better results? Or the better question is, which is better SEO or Google Ads?

SEO is often the first thing people try because unlike Google Ads or Facebook Ads, it's free. But if you really aren't aware of how SEO works, it is not likely to give you enough traction to lead to more conversions. Hear what is Gert's recommendation on which to take, SEO or Google Ads.

Podcast Highlights:

00:00 Prologue

00:44 Introduction of the topic

01:16 Why do people often prefer SEO over Google Ads?

01:57 What does it mean that an offer is already validated?

02:35 How is validation different when it comes to SEO?

03:46 In what way does Google Ads on top of SEO traffic help in marketing strategies?

06:09 What is PPC in Google Ads? Why is it not advisable for someone with a low budget?

07:55 When starting out, why is it better to start with Google Ads?

08:13 End

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com

61 episodes