Manage episode 306394988 series 2931779
People don't want the feeling of being pushed into purchasing something. They want to do it freely as their own decision. While ads are interesting and it may work sometimes for people to take action, they would rather do their own research. A research based on necessity will more likely get people ready for the moment to take the next step and that is to make the purchase. This is where SEO works as a powerful tool for lead generation because the content that you have created is targeted for a specific audience, one that speaks directly to their needs.
01:04 Introduction of the topic
02:15 Paid ads vs SEO when it comes to lead generation
03:30 Why doesn't the content convert?
04:14 The reasons why SEO is one of the most powerful tools in lead generation.
05:49 What can SEO Leverage do to help you leverage SEO to its fullest advantage?
The ERICA SEO Framework:
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