Manage episode 308053499 series 2931779
People go to Google or other search engines because they are looking to find a solution to their problem or get some answers to their questions. It is, therefore, important to find the right strategy to improve your lead magnet in order to increase your prospects, conversion rates, and revenues. In this episode of SEO Leverage Podcast, you will get valuable insights from Gert Mellak in ensuring that the next logical step is the right initial content that will lead your prospects into the buyer’s journey.
00:44 Introduction of the episode
01:16 Some examples of pieces of content that can be used as a lead magnet.
01:43 What is the one key role that should be fulfilled by a lead magnet?
03:19 Why is it so important to produce the right initial content for the buyer's journey?
05:02 What are some creative ways to improve on your lead magnet?
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