How to Build Your Personal Brand with Rachael Bozsik

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Rachael Bozsik is an international keynote speaker and thought leadership coach for female entrepreneurs. It's her mission to empower entrepreneurial women to position themselves as World Class thought leaders and public figures in their niche via press, paid speaking and partnerships. Rachael has been applauded for her work in numerous international publications as a top tier expert in elite branding positioning including Forbes, Glamour, Business Insider, and more.

Through her work as a professional speaker, she has empowered 60,000 plus women on stages including Harvard Business School, Spanx Headquarters, Wharton Business School, Cornell, Brown, NYU Stern School of Business, Professional Business Women of California National Conference, American Society of interior designers, Nylon Magazines, Influencer Conference, just to name a few. She has also had the opportunity to partner with incredible brands, including Oprah's Leadership Academy, L'Oreal, Sephora, and others.

She's sitting with us today to share her story, what she's doing now, and how she started her journey. At an early age, Rachael was exposed to professional development. Her first female mentor was a luxury real estate agent. She asked Rachael to come with her on weekends to open houses and taught her early on this idea of personal branding networking, and mentorship.

In this episode, you will…

  • Hear about Rachael's interesting start
  • Discover your "aha" moment
  • Figure out and focus on your niche
  • Understand the importance of personal branding
  • Get the value of reviews and stamp approval
  • Learn about stamp approval and association with press and brands
  • Why you need a coach especially in the early stage
  • Learn how to take it light and if it doesn't work, move on

Insights:

"I think that it's kind of almost a rite of passage to be in hustle mode."

"I wish I became more an expert of one thing, rather than a master or not even a master right. Like a jack of all trades, like a master of one rather than a jack of all trades. And like that's what I do now.”

"Personal branding, it's everything to your business."


Resources:

Rachael’s Website

Favorite Books: What Remains: A Memoir of Fate, Friendship, and Love, When Breath Becomes Air, The Light Between Us: Stories from Heaven. Lessons for the Living

738 episodes