Dario Paniagua talks metaphors - SE10/EP03


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By Sketchnote Army Podcast and Mike Rohde. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode I talk with Dario Paniagua, visual thinker, coach, and ex-advertising agency veteran. Dario’s mission? Helping amateur scribes become professional visual thinkers with his courses and his coaching.

You’ll hear about his journey out of the agency world into visual thinking. You’ll also learn about his courses that help you create metaphors without using cliches — and how his coaching is tailored to his students.

This is going to be a fun one, so don’t miss it!

Sponsored by the Sketchnote Ideabook

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Running Order

  • Intro: Who is Dario?
  • Dario’s origin story
  • The oddness of teaching online in a pandemic
  • The importance of metaphors over cliche icons
  • Metaphors are mini-stories
  • Make regular icons a little crazy to develop metaphors
  • The creativity of pre-schooled, no-rules kids
  • The expanding field of visualization and impact on work quality
  • Being disruptive as a solution for clients and for you
  • Parallels to print and web design disruptions
  • Animations of metaphors as a differentiator
  • Dario’s Metaphors Course overview
    • Commandment 1: Think the Opposite
    • Commandment 2: Draw a part not the whole
    • Commandment 3: Blend or Join
  • Playing with his kids helped Dario remain positive during the pandemic
  • Cartoon: The Magic School Bus
  • Cartoon: Adventure Time
  • Cartoon: Apple and Onion
  • Cartoon: The Pink Panther Show
  • Feedback tip: This works or it doesn’t work
  • Tools
  • 3 tips
  • Outro


Dario has kindly re-opened enrollment to his Metaphors Membership and you can get 10% off for the first year. Use code: SKETCHNOTEARMY on the checkout page of the Membership Plan you choose.


Move quickly! This offer lasts until Thursday, September 30, 2021!


Amazon affiliate links below support the Sketchnote Army Podcast.



  1. Read your visual map, does it flow?
  2. Remember whitespace to let your visuals breathe
  3. Read other books UNRELATED to your field
  4. Try new things, different things
  5. Visual thinking is about THINKING!


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107 episodes