Georg Petschnigg - SE08 / EP08


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By Sketchnote Army Podcast and Mike Rohde. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I talk with Georg Petschnig, founder of Paper for iPad, and General Manager at WeTransfer. Georg talks about his entry into visual thinking, Paper’s origin story, and the team’s philosophy behind Paper. If you haven’t considered Paper before, this discussion will give you insights into why Paper works the way it does.


This episode of the Sketchnote Army Podcast is brought to you by Paperlike, a screen protector for the iPad that makes drawing with the Apple Pencil feel like paper. Paperlike’s Nanodot technology offers the paper-like friction you want with the clearer screen visibility you need. This new surface even improves drawing precision — and reduces arm fatigue. It’s the closest you’ll get to paper on a digital screen. Buy yours today!


  • Intro: Who is Georg?
  • Paper app in a nutshell
  • A little about WeTransfer
  • Georg’s path into visualization
  • What is Paper app meant to do?
  • Breakthrough in thought and notation are intertwined
  • The tools in Paper and what they were built for
  • Philosophy of making Paper do they jobs they want to do
  • The intentions and constraints built into the Paper app
  • More voices and more opinions makes for better ideas
  • The normality of sketching in some cultures
  • The Paper Store
  • People will find ways to make things work
  • Shared values and dedicated teams of great apps like Paper
  • Nerdy Paper question 1: Where did the Paper background color come from?
  • Nerdy Paper question 2: Does Paper use vectors or bitmaps?
  • Mike’s feature request: Layers
  • The Paper Way of app design to make working more fluid
  • Tools
  • 3 tips
  • Outro




  1. Don’t be shy: express your point of view and be that leader!
  2. Just get started.
  3. These aren’t paintings, these are sketches — get stuff out.



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107 episodes