How Building Materials Manufacturers Can Use Upstream Marketing To Increase Product Sales


Manage episode 295552876 series 2421838
By Zach Williams. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

A lot of manufacturers target their buyer audience in marketing, and cater their message just to them, whether that’s homeowners, suppliers or contractors. But that strategy can fall short, and there’s a potential to miss out on sales.

Zach and Beth talk with Angela Ballisty, the Global Director of Marketing for Lonza Wood Protection, about how manufacturers can effectively engage with wider audiences by using pull-through marketing and upstream strategies.

139 episodes