#82 - David Wolfe - Creating a successful brand from scratch

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David Wolfe is the CEO and Founder of Olivers, a high-quality men's activewear brand focused on the essentials. The brand started 6 years ago from a Kickstarter campaign which was at the time one of the 5 top-performing campaigns in the apparel category, and this 8-figure brand has been featured all over the place since. Find out David’s journey to creating and growing this successful brand in today’s episode of Smarter Destiny.

Bullet points

  • 00:54 - Intro
  • 03:15 - The start of the journey
  • 08:30 - What resonated with the early backers on Kickstarter
  • 10:30 - The next step: fulfilling the orders
  • 13:50 - What happens after completing the campaign
  • 16:48 - The team
  • 18:01 - Getting PR opportunities
  • 21:04 - Online vs Offline
  • 22:25 - Organic vs Paid
  • 23:47 - The challenges
  • 27:49 - The learnings
  • 31:07 - Where to find out more about Olivers
  • 32:15 - Rapid fire question round
  • 32:40 - What superhero would you be and why?
  • 33:03 - What is one thing that people incorrectly assume about you?
  • 34:30 - What is the most pointless subject taught at schools and what would you replace it with?
  • 36:39 - What is one amazing act of kindness you either witnessed or done yourself?
  • 37:40 - What unusual or underrated food or drink should more people try out?
  • 39:12 - What is one mistake in your life and what did you learn from it?
  • 41:09 - What does the first 30 minutes of your day look like and when does it start?
  • 42:44 - What do you do or where do you go to get inspired?
  • 43:20 - Who do you idolize above everyone else and why?
  • 44:53 - What book do you read or gift the most?
  • 47:18 - What silly thing should people do more of?
  • 48:33 - If you could change one world problem with one wish, what would it be?
  • 49:02 - Would you rather always be 10 minutes late or always be 20 minutes early?
  • 49:35 - Would you rather move to a new city or town every week or never be able to leave the city or town you were born in?
  • 50:57 - What makes you happiest?
  • 51:40 - Any asks or requests for the audience?

97 episodes