#87 - Umar Qamar - Making fashion sustainable

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Umar Qamar is an experienced entrepreneur and sales director with a history of working in the apparel and fashion industry. He is the founder of Elo, an 8-figure brand that sells sustainably in the ecommerce space, and one of Pakistan's most successful ecommerce stores.

  • Bullet points
  • 00:53 - Intro
  • 03:33 - The start of the entrepreneurial journey
  • 07:13 - Getting into online selling
  • 09:18 - What to do with extra stock
  • 12:28 - Taking up more inventory
  • 15:20 - Getting 2 M visitors a month
  • 15:57 - Selling internationally
  • 17:10 - Selling in Pakistan vs. in the West
  • 21:35 - Advertising: why showing the actual product is key
  • 24:27 - How the app came about
  • 25:45 - Driving traffic to the app
  • 29:39 - Elo’s mission
  • 33:15 - Where to find out more
  • 33:50 - Rapid fire question round
  • 34:35 - What superhero would you be and why?
  • 35:32 - What is one thing that people incorrectly assume about you?
  • 39:10 - What is the most pointless subject taught at schools and what would you replace it with?
  • 40:02 - What is one amazing act of kindness you either witnessed or done yourself?
  • 42:52 - What unusual or underrated food or drink should more people try out?
  • 44:52 - What is one mistake in your life and what did you learn from it?
  • 46:18 - What does the first 30 minutes of your day look like and when does it start?
  • 47:14 - What do you do or where do you go to get inspired?
  • 48:30 - Who do you idolize above everyone else and why?
  • 49:26 - What book do you read or gift the most?
  • 51:00 - What makes you happiest?

97 episodes