484: The Membership Economy with Robbie Kellman Baxter

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Manage episode 268391451 series 50377
By Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Subscription services have become a regular facet of modern business. Robbie Kellman Baxter shares her expertise with Jason Hartman. Robbie discusses details of when a company should apply subscriptions, how a business model changes, and why the sale doesn’t end when a client subscribes. Over-complication is a sure way to detract potential clients. Keep it simple, and keep the client feeling valued with a model that is always up-to-date.

Key Takeaways:

[2:30] Surprising subscription services from the unexpected business.

[4:30] The concept of having a subscription is that it’s a different way of the packaging value.

[9:00] How can a business optimize its services for a subscription-based model?

[11:00] Keep your customers by keeping your subscription simple.

[12:45] Reasons for a free trial: I don’t understand it, or it’s too good to be true.

[17:00] When is a membership model good for your business?

[24:00] What are the best retention models?

[26:00] Everyone talks about tracking churn?

Websites:

RobbieKellmanBaxter.com/audience

JasonHartman.com

371 episodes