486: Bob Bly Digital Marketing Handbook Traffic & Copy Conversation

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By Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.

Key Takeaways:

[2:15] Bob opens with a quick explanation of the customer journey online.

[3:30] What are some ways to drive traffic to your website?

[4:00] Explaining affiliate marketing for online traffic.

[7:45] Pros/Cons of long copy vs. a short copy.

[10:45] Bob goes through credibility with web design.

[14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.

[15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.

[16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.

[18:30] Bob’s fundamental tips on how to be a good copywriter.

[21:15] Why are sales letters so long?

Websites:

bly.com

A GIFT FROM BOB BLY: www.bly.com/digital

www.JasonHartman.com

www.JasonHartman.com/properties

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Jason Hartman PropertyCast (Libsyn)

Jason Hartman PropertyCast (iTunes)

1-800-HARTMAN

371 episodes