Ed Horne, Jessica Park, Shiv Singh & Xavier Gutierrez | Engaging A New Generation of Fans

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By Avish Sood and Jason Smith. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

With only 53% of Gen Z identifying themselves as sports fans, guest host Brian Gainor (Vice President of Innovation, 4FRONT) dives deep with four leading executives to find out how their brands are engaging the next generation of consumers. Today's episode features Ed Horne (President, 160over90), Jessica Park (VP of Fan Marketing, NBA), Xavier Gutierrez (President, Arizona Coyotes) and Shiv Singh (SVP & GM of Brand Marketing, Expedia) as they discuss their approach to the evolving nature of consumer goods and sports marketing.

38 episodes