#019 How to make money at art markets with Mallory Whitfield


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Manage episode 151513109 series 1029911
By Kristy Oustalet. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Mallory started her artsy career creating reconstructed clothing and selling her custom items at craft fairs and markets.

She quickly realized how difficult it was to scale her business by selling items that were so one-of-a-kind, and restructured as she began to think bigger about her small biz.

Mallory’s revamp emerged as MissMalaprop.com in 2006 as a blog and online shop to promote her work and other artists and designers here in New Orleans. Alongside her new online home base, she doubled up on exposure by selling other people’s art in local markets and her handmade jewelry at trunk shows, pop-up boutiques, and art markets.

She’s been working both sides of the coin for nearly 10 years and it’s her strategy for getting her products and brand in front of a larger audience. Mallory seeks out the art markets with audiences that are a perfect match for her products, all while plugging her blog and online shop in addition to web shoppers.

Pretty smart, right?

With so many makers participating in art markets, I asked Mallory some of her favorite tips from her ebook “How to Make Money at Craft Shows”

  • Miss Malaprop says:
  • Know who your ultimate customer is + ask yourself: would she be at the art market you’re applying to?
  • Having trouble nailing down your target market? Hint: It’s most likely a version of you.
  • A good profit margin generally falls between 6- 10 times your booth fee. But, find your sweet spot of what makes it beneficial to you.
  • She keeps up with her numbers and has created a system to take killer notes and keep track of sales and costs.
  • Always think about your business goals and if your current model is able to scale.
  • Generally speaking, multiple streams of income alleviates pressure from any specific one.

Lagniappe Takeaways for any blogger or online storePaying attention to the numbers can be very revealing about your clients:

  • Where people are coming from and into the site
  • The keywords that direct them to the site… use them more!

  • Knowing your most popular blog posts can guide what your audience is really digging and you can easily write more about that subject. Double bonus points if you add backlinks beween articles.

49 episodes