#021 ACE Mardi Gras Edition :: The Big Bucks Behind the 'Greatest Free Show on Earth'

26:30
 
Share
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 29, 2021 14:12 (9d ago). Last successful fetch was on August 20, 2019 01:08 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 151513107 series 1029911
By Kristy Oustalet. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

A.C.E. Adventures of Creative Entrepreneurship Episode #021

Host: Kristy OustaletGuest: Katrina Bress - Mardi Gras ProductionShow notes & links can be found at: http://kristyoustalet.com/21

Mardi Gras in New Orleans is known as 'The Greatest Free Show on Earth' but this week's guest, Katrina Brees gives us a taste of the big bucks that goes into pulling it off and the immense amount of time and energy it takes to orchestrate this two week extravaganza.

Don't let the 'free show' fool you, the Mardi Gras industry means big business. One single float starts at $80k and can easily reach a half million dollar price tag. Yes, just one.

Katrina is an ambitious entrepreneur that handles all things Mardi Gras. Her small business, I Heart Louisiana, never has a dull moment between: parade production, krewe management, krewe branding, booking entertainment and more. All of the services her company provides, stays true to her ultimate mission to have the industry support local artists, creative solutions to cut waste and preserving the culture and tradition.

Shocking Mardi Gras Facts:

- Mardi Gras festivities results in 50-100 tons of trash per day- Krewes spend an average of $56k per block in throws and most ends up in the trash- When the ports of China opened up in the mid 1990's nearly all of the throws are made cheaply and imported covered in pesticides.

Gross.

The good news is that I Heart Louisiana works year-round to find creative ways to transition us into a more sustainable carnival. Putting artists first and elevating creativity and design are at the core of her business. Here's a sampling of her solutions:

- Reconstructing previously worn krewe costumes

- Sourcing handcrafted keepsake throws, costumes and props by local artists

- Partnerships with local food manufacturing- broker for the factories (who doesn't love an edible throw on the parade route?)

- An advocate for quality over quantity + putting local artists and economy over importing

- Dreaming up new fundraising techniques for krewes rather than the standard mark-up on beads.

#ACE

49 episodes