#023 Creating an Unforgettable Customer Experience

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By Kristy Oustalet. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

A.C.E. Adventures in Creative Entrepreneurship Episode #23

Guest: Elyse SkansiHost: Kristy OustaletShow Notes + Links can be found at http://kristyoustalet.com/23

Elyse Skansi is a top-notch wedding coordinator that truly sets herself apart by specializing in design and transforming a venue to into an event that tells the couple’s unique story.

Not only does she actualize dreamy jaw dropping settings for her customers’ weddings, but I adore her approach to working with clients + we can all take note from how creates an outstanding experiences from beginning to end for her clients.

Her business, Tying the Knot Wedding Coordination, sprouted from a clicking away on a laptop on a twin bed in her sorority house. Elyse’s first few jobs were working for other event coordinators where she gained experience and was exposed to the crazy wedding industry. After 3 years, she knew this was what she was 'meant to do' and decided to take the leap and start her own small biz.

We dive into how Elyse organically grew her business:

  • Focused on giving her clients and delivering an experience for not only the wedding day, but throughout the whole planning and day-of process.
  • Started with a mission statement with what she wanted to biz to look like + how she wanted her customers to feel
  • Put the word out and started gaining experience from people show knew
  • She was transparent and honest with her clients that she was starting out + let her motivation for her business win-over her first clients
  • Networked at every opportunity she could find and went into these meet-ups ready to talk about her mission and 'sell it' to set herself apart.
  • She dreamed up creative and resourceful marketing campaigns from scratch (such as ‘style shoots’), which got her featured in notable places.Tip: if you want to get featured, you need to submit pitches, photos & content

49 episodes