#035 How to Visually Communicate Your Brand with: Victoria Prozan

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By Kristy Oustalet. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Victoria Prozan’s superpower is to help entrepreneurs craft names and taglines to bring the full power of their voice out in their brand. I mean, who hasn’t spent weeks (months?) caught up in the quest for the ‘perfect’ tagline?

She also believes that these names and taglines only scratch the surface of what it takes to fully communicate your brand. In this episode, we’re talking visual communication as a whole…

Victoria combines her experience in design, visual communication and storytelling to build a solid foundation to craft your businesses message.

How to avoid the: Accidental Copy-Cat Syndrome

Be Observant.

When you like something that a leader in your brand has created, take a minute to dissect what you’re seeing and specifically what you find interesting.

For example, maybe you are drawn to the bright colors, movement in the images or even the layout. Rather than copying that exact design, how can you be inspired by something + reinvent what you like about it in a fun way?

Two tips to find your voice + visual branding inspiration:

1. Create a private pinboard (on Pinterest) and look for things outside of your industry that you like. Color palettes, quotes, products and patterns. Look for trends hidden in this collection.

2. Look right under your nose + be inspired by your home. What’s your style? How can you translate that into your visual communication?

Your visual identity of the brand should reinforce what you say

Look at the visual feel of the page from an outside point of view. Try to ignore the words.

We take in so much info visually we make split decisions based on what we see… are you sending mixed messages?

When in doubt: Leave MORE WHITE SPACE.

Give everything on your page room to breathe.

Tip: If you can create a space where people don’t feel so overwhelmed, visitors will stick around and stay a while.

Less is more- the less you have going on the more you can visually direct people where you want them to look.

Everything mentioned in this episode is linked up in the show notes over at http://kristyoustalet.com/35

#podcast #videopodcast

http://youtu.be/48IXMUFBRyE

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