#042 What's a Core Biz Message? Why You Need It + How to Get It


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Manage episode 151513087 series 1029911
By Kristy Oustalet. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Show notes found at: http://kristyoustalet.com/42

Rebecca Tracey helps solopreneurs get clear on what their business actually IS… meaning when you get stuck spinning, she swoops in and helps you get clear on the foundational bits to actually define what you’re doing and to (finally) get moving forward.

In today’s episode, we’re diving into how to get clear on your core message, what is a core message and why you need it in the first place.

Your messaging (should) show up in everything you do. It becomes the common ground between you and potential clients and it describes others what you care about.

How about that for attracting ideal clients?

So, what is messaging? It’s all about the bigger picture of your business and the bigger purpose of why are you doing it + why should anyone care.

...It’s the piece that really helps you stand out and be a little bit different + everything you do should relate to your core message.

No pressure, right?

Becca’s Tip: Don’t obsess with coming up with a message, especially in the beginning. Do the exercise below and narrow in on: ‘What you do’ and ‘Why you do it’ then, let it go a little.

Becca envisions creating your core message to be like a diagram of concentric circles (think- bullseye) working from the outside into the more specific core message sweet spot.

Big picture message:

Why you do what you do. What’s the gist of what you care about?

What’s the soapbox you’ve been on your entire life?

The core of what care about + give a crap about

Becca’s Uncaged Big Picture example: A life of freedom and adventure.

Your point-of-view:

Fill in the blank: The best way to (big picture message) is to (your approach)

It doesn’t have to be something completely unique and it especially won’t seem unique to you because your ‘in it’

What are the three things that you really believe that you take a stand on?

Becca’s Uncaged POV example: running your own online business is the best way to freedom and adventure.

Define the Problem

What problem are you actually solving in your business?

Who in general have this problem.

Center Circle: The How

What are you actually doing for people? Now it’s time to focus on the result.

What’s your role in helping your client get from point A to point B?

Becca’s Bonus Tips:Drop the industry jargon. Talk to them in the way they think their problems are. Use your client’s actual language. Have a conversation with your ideal clients.

Your message should be reflected everywhere… on your website in your social media and in everything you do.

Use your message as an anchor for the direction and core value for your business.

All Show Notes can be found at http://kristyoustalet.com/42

49 episodes