008 - The Best Brands in 2020 and Email Hacks

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By Mike Mahlkow and Max Elster, Mike Mahlkow, and Max Elster. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Branding is one of the most important and yet elusive concepts in business. This Week Mike and Max dive into a recent Brand Intimacy study exploring which brands different generations (Gen Z, Millennials, Boomers) feel the most connection to, and are surprised by some of the results. Then there is some discussion about the process that brings customers to bond and fuse with brands that they grow to love and use every day. Finally, they share their most important email tips and explain how they make sure to be productive when being bombarded by emails every day and finish with some great reading recommendations.

Recommendations:

To Read:

Email Article 1: One-Touch to Inbox Zero (https://fortelabs.co/blog/one-touch-to-inbox-zero/)

Email Article 2 : How to write email with military precision (https://hbr.org/2016/11/how-to-write-email-with-military-precision)

Brand Intimacy Study (https://bit.ly/brandintimacy2)

To Watch:

Email Video: Christoph Magnusssen (https://www.youtube.com/watch?v=6jtWdbMzZN0)

Follow Mike on Linkedin: linkedin.com/in/mikemahlkow

Follow Max on Linkedin: linkedin.com/in/maxelster

34 episodes