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Manage episode 177978893 series 1094152
Business people everywhere are taught they need an “elevator speech” just as much as we need a business card, a website, and air to breathe in order to be successful. But NO ONE likes to give those canned elevator speeches and NO ONE likes to hear them because they’re usually full of blah, blah, blah meaningless marketing drivel and feel so contrived and just yucky. Evidence shows even the most well-crafted and best-delivered elevator speeches don’t work to bring in new business. And they completely fall flat on establishing a new business relationship.
During this interview we can discuss:
The 3 main reasons why the “elevator speech” doesn’t work anymore for business (if it ever did!). If not an “elevator speech” then what? The only 5 words listeners need to remember to never have to hear another elevator speech ever again, short-cut the relationship-building, and get to the know like-and-trust part right away – without sounding canned or unnatural.