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Manage episode 160677230 series 1094152
Many entrepreneurs struggle to attract the right clients and team members because they're actions, products and services are out of alignment with their company's purpose/mission. They either get so distracted by what everyone tells them they should be doing or they've simply forgot why they started their own business. This creates a subliminal disconnect that repels current and new clients, partners, etc. Knowing and communicating your purpose, mission or "why" makes it easier to make decisions and attract more business. It's time to get in the game and put your purpose into play!
- If you're burnt out, you might not be carrying out your mission
- Your purpose is the foundation of your business
- Vision is just as important as Mission, but they are slightly different
- People will not buy into you if they don't understand your "why"