EP #104 - Lukas Stuber: Q&A - Data Driven Marketing In 2020

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Manage episode 274967714 series 1259851
By Swisspreneur. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Timestamps:

3:54 - Most relevant digital marketing channels

13:50 - How do you know you're on the right track?

19:33 - Talking budget

31:15 - When should you switch to an offline marketing channel?

38:41 - Best tool setup

Biography:

Lukas Stuber is the Managing Director of Dept, a digital agency. Previously, he had founded Yourposition, a digital marketing agency specialized in search engine optimization, which was acquired by Dept in 2018. In 2004, Lukas published the book “Suchmaschinen Marketing” (search engine marketing) and became known as one of the pioneers of this field in Switzerland. He also serves as a lecturer on the topic at several Swiss universities such as University of St. Gallen and Lucerne University of Applied Sciences and Arts.

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113 episodes