Taxpayer Talk: Tourism NZ and its new $10m international ad campaign

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Manage episode 269969009 series 2649210
By New Zealand Taxpayers' Union Inc.. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Despite our closed borders, Tourism NZ is spending $10 million on a new campaign meant to bring overseas travellers to New Zealand. The campaign is supposed to bolster New Zealand’s international brand of “kaitiaki, manaakitanga, and integrity”. In the latest episode of Taxpayer Talk, Louis questions Tourism NZ CEO Stephen England-Hall on whether this will deliver value for taxpayers.

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