What your digital footprints reveal about you

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Sandra Matz examines the consequences and benefits of allowing companies to use our personal data for psychological targeting. This talk was filmed at TEDxChicago. All TEDx events are organized independently by volunteers in the spirit of TED's mission of ideas worth spreading. To learn more about TEDxSHORTS, the TEDx program, or give feedback on this episode, please visit http://go.ted.com/tedxshorts.
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