Podcast: CANADIAN CHANNEL PARTNERS CONFERENCE PREVIEW – Keynote Speaker Jay McBain of Forrester Research highlights his CCP Conference presentation on Channel-Shifts and Channel-Programs!

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Jay McBain, Principal Analyst for Channels, Partnerships & Alliances with Forrester Research, Inc. shares the top 3 shifts in the world of channels during 2020 with Don Witt of The Channel Daily News, a TR publication. In addition, Jay has talked with many companies about their channel strategy and channel programs. Listen to what are some patterns he sees from the most successful companies. Jay McBain We know that there are a lot of work-from-home employees resulting from COVID-19. Jay will provide details on how the pandemic affected the channel and the telecommunications industry. Some communications companies suffered and others grew during 2020. Jay will identify what the secret was for the successful companies. Being a Keynote Speaker at the Canadian Channel Partners 2021 Conference, Jay provides some insight, to the podcast listeners, on what he will be discussing. (*) Due to the current lockdown restrictions, the onsite component of the event is not available. For more information, go to: Date: February 23 & 24, 2020 Website: https://canadianchannelpartners.com/ Video: https://www.youtube.com/watch?v=JZjv3KDwcSQ&t=8s

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