E 43 That Great Business Show - Dave O'Hora, Southern.ie , everything you wanted to know about Facebook but were afraid to ask


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By Conall Ó'Móráin. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

75% of Irish adults have a Facebook page - but many, many businesses are clueless on how to use this fantastic Business to Consumer tool - in this episode Dave O'Hora, director of Limerick based marcomms company Southern.ie gives us some seriously interesting insights into how to successfully hack Facebook data for your business.

  • Why 1,000 is the magic number
  • How to crack that Facebook 'limiter' and find your small, but beautifully formed, target audience
  • How to use Facebook Ad Manager and ask the right question of it
  • Why Facebook information is useful to even the smallest of businesses
  • The importance of telling stories, and how Lidl and Aldi use story telling to become Ireland's most popular Facebook pages
  • Lidl's most engaged pages include articles on period pains, NOT selling Covid related items etc....but not selling apples or oranges
  • If you haven't heard of Cian Twomey, why you need to do so
  • Why 'in the normal scheme of things' - you need to pay, but not much, to promote your business on Facebook
  • Love-ins on LinkedIn
  • Engaging content is about telling stories, 'doing a Jerusalem' , 'Pringles missing 4 inches' etc
  • Converting 'likes' into actual business
  • Facebook competitions and 'prize pigs'
  • Why hotels put ads onto the online death notices page
  • Most successful page in Donegal is the Donegal Daily online news for the Donegal area
  • How Limerick based Connolly's Menswear uses videos to get people to buy a suit, but not online
  • Why 'friendship' sells
  • How you can set up your own TV channel
  • The amount of money / resources wasted on the wrong channels and the wrong content
  • Top pubs and how they engage with their customers on Facebook, but to what benefit?
  • Home Store and More, one of the few Irish brands that makes it into the Top 10, and why...
  • LadBible is #1 for people 18 - 34
  • McDonagh Junction Shopping Centre is big in Kilkenny
  • Why we're getting less brand aware
  • Tasty versus TheTaste.ie
  • Three brilliant ideas on how to make $$$ - be Columbo, buy a mirror and look at yourself in it, give Mark Zuckerberg some money
  • Going 'native' with your local newspaper
  • And, his 'hire in a heartbeat',... Junior Série, a Brazilian data analyst working with Southern.ie

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52 episodes