MBA1891 Dominate Your Market by Creating a Movement

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By Omar Zenhom. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marketing isn’t just about what brings customers to your door. It’s what brings customers together that counts.

When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives long-term brand loyalty, and full-blown evangelism for your brand.

In other words, your customers become your greatest marketing asset — without you even asking them to.

Today, we explain how and why movement-based businesses succeed. With examples from small businesses and household names, we explore how engaging people in a philosophy creates a business that thrives and endures. Click Play!

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The post MBA1891 Dominate Your Market by Creating a Movement appeared first on The $100 MBA.

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