MBA1619 Should You Charge For Shipping?


Manage episode 272619425 series 1565308
By Omar Zenhom. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Did Prime ruin the whole shipping thing?

It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs.

You don’t have to be one of them!

Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s experience in e-commerce, this episode lays out the reality of shipping costs and their effect on purchasing habits.

Spoiler alert: shipping is rarely a deal-breaker.

Learn what works best in shipping policy, and get the best deal for your business and your customers. Click Play!

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