MBA2028 Must Read: Free Time by Jenny Blake


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What’s the point of starting a business?

Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money can buy isn’t real estate or caviar — it’s time.

Free Time by Jenny Blake takes a different approach to entrepreneurship. Rather than trying to win the game of Who Can Make the Most Money, Blake decided to prioritize the creation of time for herself. And she couldn’t be happier with the results.

Today, we review Free Time, and share why this book is such a life-altering shift of perspective for anyone who takes its lessons to heart.

Hear how Blake created the kind of business that rewards her with the ultimate prize of entrepreneurship: freedom. By carefully creating a team and systems that make her presence less necessary, she won the only game that matters. Click Play!

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Today’s Sponsors

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