MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday

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By Omar Zenhom. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Thinking about writing a book? The first question to ask yourself: why?

There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle.

Setting appropriate intentions and expectations is key to making your book project successful. If you’re not willing to be honest about what you’re trying to accomplish, writing a book can be a drain on your time, energy, and revenue that doesn’t pay off.

Today, we explain what it looks like when an entrepreneur does the book thing properly (with lots of examples). By understanding the reader’s perspective, you can make sure to write something that’s worth the investment — for you and your readers.

Get in the right headspace for becoming an author. Click Play!

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