Driving Growth by Rethinking Marketing's Relationships with Customers, Partners, and Industry Thought Leaders with Former Chief Marketing Officer of Integrate Scott Vaughan

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By Brett McGrath. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers. 0:00 Intro
1:00 Conversation with Scott
4:00 Marketers’ relationship with customers
7:40 Authentic connections
13:30 Marketing automation
17:05 Implement change
26:09 Print to digital
30:05 Compelling content
37:16 Program vs campaign
40:56 Short term results and long term strategy
44:04 Connect with Scott
45:15 Outro

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79 episodes