Launching a new book and the 4-Question Go-to-Market Framework behind it with Sangram Vajre, Co-founder at Terminus


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By Brett McGrath. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sangram Vajre is the co-founder of Terminus, the leader in account-based marketing, and the host of The Flip My Funnel Podcast. He joins the podcast to discuss is his new book, MOVE-The 4-Question Go-To-Market Framework, and explains the MOVE framework and the 3 P’s (problem-market fit, product market fit, platform-market fit).

0:00 Intro
1:05 Conversation with Sangram
3:10 Growing on LinkedIn
4:30 Consistency
5:50 Community of modern-day marketers
10:05 New book
12:53 Working at Pardot
17:35 McDonald’s
19:00 Joe Rogan’s podcast
19:55 Is your go-to-market broken
25:06 MOVE framework— Market, Operations, Velocity, Expansion
29:40 Collaborating on book
32:00 Making personalized videos
36:45 Roles in go-to-market function
38:44 Content within MOVE framework
40:07 Order book
40:42 Outro

Join The Juice


Follow Sangram| Twitter | LinkedIn | Terminus | The FlipMyFunnel Podcast
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90 episodes