Striking the balance between what your customers want and what your Northstar is with Yaagneshwaran Ganesh


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By Brett McGrath. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Yaag Ganesh is the Director of Marketing at AVOMA (a very organized meeting assistant), the host of ABM Conversations Podcast, an author of 8 books, and a TEDx speaker. Brett and Yaaag discuss great marketing and striking a balance between what your customers want and what your north star is. When working on a small marketing team, the best approach is to create specific content based on customer conversations.

0:00 Intro
1:00 Conversation with Yaag
2:50 Networking with marketers
4:45 Main topic of conversation
7:05 Holistic collaboration
10:00 Top of the funnel content
16:12 Don’t outsource content
17:40 Avoma
19:40 Marketing team of one
22:30 Long term mindset
27:06 Specific personalized emails
29:50 Growth and identifying ideal customer
34:20 Product led
35:18 Analyzing customer calls
40:36 Connect with Avoma
41:24 Outro

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80 episodes