From People.ai, this is the Legends of Sales and Marketing podcast. Each week we'll dive into a story from a different legend of sales and marketing to find out how they changed the game. Visit people.ai/legends for more episodes, interviews, and profiles on more legends of sales and marketing.
Manage episode 302713258 series 2586255
By Yaagneshwaran Ganesh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his insights on how B2B marketers can get better at video marketing and the key mistakes to avoid. He talks about: -->Why it's important to focus on the ideas more than the video production --> How is writing a script for a web page or any piece of written content different from writing a video script? --> The process of developing ideas for videos --> What goes into validating the ideas before presenting to customers or executing them? --> Common mistakes B2B marketers make with videos --> How to simplify a complex message in a way the target audience understands it, and a lot more...