From People.ai, this is the Legends of Sales and Marketing podcast. Each week we'll dive into a story from a different legend of sales and marketing to find out how they changed the game. Visit people.ai/legends for more episodes, interviews, and profiles on more legends of sales and marketing.
Manage episode 295532883 series 2586255
By Yaagneshwaran Ganesh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode, Pierre Custeau, the CTO at MRP, the only enterprise class predictive ABM platform, joins us to share his insights on how to execute ABM the right way for enterprise accounts. He talks about: --> What is enterprise ABM and how the execution differs compared to SMBs --> What piece of the ABM puzzle does predictive analytics solve for --> The use of real-time AI in ABM campaigns --> Common pitfalls in enterprise ABM --> Capturing one-off and asynchronous conversations for account intelligence --> Parameters to select the right marketing channel, and lot more...