#137: How to Think About Branding in a New Way


Manage episode 271028417 series 2152854
By Jillian Leslie. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Branding is important for all of our businesses. It's one of the main way we communicate the story of what we do.

In this episode of The Blogger Genius Podcast, I'm interviewing brand strategist, Phil Pallen, to talk about new ways of thinking about branding.

We talk about the value of showing up authentically, being an expert in your niche (and the value of picking a clear niche), providing value to your audience, and giving your audience a behind the scenes look at what you do.

We also talk about the importance of showing up, even when it's tough, iterating on what you offer, and most importantly... being something to someone, rather than everything to everyone.

Phil is a fun guest. If you need new ideas.

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Show Notes:

Imagine a world where growing your social media followers and email list was easy…

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Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

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157 episodes