Manage episode 276305597 series 2152854
Today I'm talking with my friend and Pinterest expert, Jennifer Priest, from Smart Creative Social, about how to be effective on Pinterest today.
Pinterest is getting a bad rap these days because people are seeing their traffic from the platform plummet.
Jennifer and I debunk some of the myths swirling around Pinterest, and talk about how there is no one way to have success on the platform.
Understanding what your specific goals are for being there (traffic, sales, email signup, etc.) and what the algorithm is looking for (compelling images, specific headlines, keyword-heavy descriptions, etc), will set you up for success.
Creating a ton of new pins without a clear strategy, following techniques and trick you read about in a Facebook group, or throwing spaghetti against the wall to see if anything sticks is guaranteed to lead to frustration.
Your business is different from everybody else's. So, you've got to think really critically about what you're trying to accomplish, then test and learn, test and learn to fine-tune your strategy.
Pinterest is a numbers game in that your analytics can teach you a lot, but it isn't a numbers game, in that if you put out 1,000 pins, one of them is guaranteed to hit.
My advice is slow down, and take the time to see what works uniquely for you, then build off of it.
If you are frustrated right now with Pinterest, I think you'll find this episode very helpful and reassuring!Show Notes:
Growing Social Media Followers and Email Subscribers Doesn't Have to Be Hard
If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.
Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.