Manage episode 294192941 series 2786310
By Audioboom and The Business Marketing Club Podcast. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached C. C stands for Content. B2B Marketer Dave Stevens hears from three experts on the topic today: Managing Director of Considered Content Jay Ball, Head of Enterprise Marketing and Content at BT Harriet Gorbeck, and marketing professional Agata Kawa.