Manage episode 294721296 series 2786310
By Audioboom and The Business Marketing Club Podcast. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached D. D stands for Digital. B2B Marketer Dave Stevens hears from five experts on the topic today: Head of Marketing for BT Business Lisa Daniels, CEO and Founder of Omobono Ben Dansie, General Manager at LeadFamly Richard Robinson, Vice-President of Marketing at Yext John Watton, and marketing consultant Luan Wise.