102: The A2Z of B2B Marketing Part 4: D is for Digital


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Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached D. D stands for Digital. B2B Marketer Dave Stevens hears from five experts on the topic today: Head of Marketing for BT Business Lisa Daniels, CEO and Founder of Omobono Ben Dansie, General Manager at LeadFamly Richard Robinson, Vice-President of Marketing at Yext John Watton, and marketing consultant Luan Wise.

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