103: The A2Z of B2B Marketing Part 5: E is for Engagement

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Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land. And we’ve reached E. E stands for Engagement. B2B Marketer Dave Stevens hears from five experts on the topic today: Marketing Strategist at Action Rocket Rebecca Highfield, Director of Brand and Creative at Wood Mackenzie Helen McKenzie, Head of Social Media at Colt Technology Services Jake Potter, Head of Marketing at Turtl Karla Rivershaw, and CEO of Onalytica Tim Williams.

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