Implementing "Purpose", With Purpose (w/ David Labistour)

50:58
 
Share
 

Manage episode 295079490 series 2859383
By Christine Cowan, David Ian Gray, George Minakakis, Gary Newbury, Craig Patterson, Christine Cowan, David Ian Gray, George Minakakis, Gary Newbury, and Craig Patterson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

“Purpose” in business is a daily topic in our newsfeeds. We expect much as shoppers, but are our values and commitments to do right by society and the environment in the way of our desire for what's new in fashion, technology - and the economic means to acquire them?

While consumers continue to buy cheap and made-to-fail products, CEOs are under increasing pressure to convince these same shoppers, as well as employees, investors and other partners, that their enterprise is actively addressing important social and environmental concerns. But how do they back that up and avoid the “greenwashing” handle? How do they implement “Purpose” in a way that is fiscally responsible?

The TBOR team are joined by the perfect guest host in David Labistour. David navigated the business of purpose as the CEO of Mountain Equipment Co-op from 2008 to 2019 and today as a Board Member of one of Canada’s foremost fashion brands, Aritzia.

29 episodes