The Great Digital Divide - Are Spending Levels Sustainable?

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Manage episode 291521685 series 2859383
By Christine Cowan, David Ian Gray, George Minakakis, Gary Newbury, Craig Patterson, Christine Cowan, David Ian Gray, George Minakakis, Gary Newbury, and Craig Patterson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

There is an escalating war of engagement by brands in an overcrowded and noisy consumer marketplace. We can’t compete without digital and we can’t afford to get it wrong. But beyond the hype, are current levels of spend sustainable? Why are so many overemphasizing acquisition over retention?

19 episodes