TCC Podcast #209: Building a Different Kind of Copy Business with Eman Zabi

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By Kira Hug and Rob Marsh, Kira Hug, and Rob Marsh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
When it comes to building a copywriting business, there are lots of options. You can sell services. You can sell products. You can even create a platform. How about all three? Our guest for the 209th episode of The Copywriter Club podcast is Eman Zabi and we asked her all about her unique approach to her business—one that includes all three of these approaches to earning money. We talked about… • an update on what she’s been doing the past 2+ years • some of the “insane” ideas she’s pursued since our last interview • why she made so many changes to her business • the mistakes she made as she started building her team of 13 • how one of her employees faked her father’s death to not get fired • what it takes to manage a larger team (including how she pays her writers) • what Eman’s copywriting projects look like today • her advice to copywriters who are thinking about growing a team • balancing business growth with mindset growth • why Eman decided to create physical products (and the production process) • the products Eman may create and offer in the future • the “mom” test to prove the product would work • embracing the hustle culture and seeing it for what it is • the software platform she’s created and why she leaned into this • the different approach Eman is taking with Terrain to set it apart • what’s wrong with courses and why the industry is still growing • the ingredients for a great course (and how Terrain helps make it better) • how we’ve changed our own courses to help members finish them • making sacrifices to accomplish more now • feeling the pressure to do everything and how Eman dealt with it • the reason Eman is willing to explore ideas most copywriters don’t think about • why she wouldn’t change if she could do it all over again—except one thing This is the second time we’ve interviewed Eman and if you heard the first episode, you’ll be amazed at how far Eman has come. To hear what she shared, click the play button below. Or scroll down for a full transcript. You can also subscribe anywhere great podcasts are found. The people and stuff we mentioned on the show: Eman’s First TCC Interview Jereshia Hawk Linda Perry Jordan Gill Eman’s Card Deck Terrain Eman's website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Transcript is underway...

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