TCC PODCAST #224: Warming Up Your Cold Pitch with Bree Weber

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By Kira Hug and Rob Marsh, Kira Hug, and Rob Marsh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Today’s guest for the 224th episode of The Copywriter Club podcast is Bree Weber. Bree has a somewhat different approach to cold pitching than some past guests we’ve had on the podcast. One that takes a lot more time, but also seems to get better results. We ask her not only to divulge all of the secrets to her process, but she also shares a pitch she used to land a big client. One we think will make you want to pause this episode and take note. Scroll down to have a listen. A few other things we discussed were… • how she became a copywriter through a process she calls business roulette • what pet photography, video game streamer and Super Meat Boy all have in common • what is ethical cold pitching and Bree’s process for making it effective • how Bree created credibility and authority in her pitches when she had “no portfolio, no fancy names to drop or real stats…” • how she reinvented herself after losing all of her retainer clients in 2020 • Bree’s fears and anxieties she’s worked through when it comes to sales • what she’s done to turn cold pitching on its head; taking it from stigmatized to impossible to ignore • why Bree is getting responses from prospective clients within minutes instead of days or never • how Bree creates space in her schedule for thinking intentionally about her business • what to avoid in your call to action, so you don’t turn prospective clients off • what advice she would give to herself 3 years ago to fast track her business growth • breaking down how she uses video to follow up with clients instead of just another email • tips for bypassing years of experience many need to work with major brands and dream clients • why Bree stays open in all aspects of her business • what persuasion techniques have worked for Bree in her pitches • how to make clients say “thank you” for your pitch instead of just deleting it • why Bree says to get comfortable with “trying on an identity” • what has surprised Bree most about her time in the Copywriter Think Tank • Kira and Rob’s advice on taking “imperfect action” and surrounding yourself with action takers The people and stuff we mentioned on the show: The Copywriter Think Tank Laura Lopuch Chris Collins Belinda Weaver Bree's Masterclass offer for our listeners Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Transcript is underway...

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